Learn the powerful secrets of the super successful marina owner. Integrate his habits into your marina business and obtain extraordinary success.
How many do you already have in place? Which ones do you need to pick-up?
1. Prudent, realistic planning
It is often said that a failure to plan is a plan for failure. The root cause of nearly every business disaster is mistakenly pursuing short-term goals ahead of long-term ones.
Stop operating season to season and bring the bigger picture into focus.
Most marinas have a tendency to react to yesterday’s problems but top performing marinas keep their focus on the 10-year horizon. Sure, they fix problems when they come up, but they don’t let the little things distract their focus from the big picture.
A solid, long-term plan will help you maintain focus on your goals rather than on any minor setbacks. It will also help keep you organized and on task.
2. Commitment to long-term property health
Nobody wants to pay slip fees at a marina that is outdated and falling apart. Even the best quality facilities require maintenance and periodic refreshment.
Marina owners who take measures to intelligently enhance and improve their facilities on a year-to-year basis effectively safeguard their businesses against the impact of a recession.