Learn the powerful secrets of the super successful marina owner. Integrate his habits into your marina business and obtain extraordinary success.
Staying relevant is the single most important thing a marina can do to keep their current tenants happy and to attract new ones.
How many do you already have in place? Which ones do you need to pick-up?
1. Prudent, realistic planning
It is often said that a failure to plan is a plan for failure. The root cause of nearly every business disaster is mistakenly pursuing short-term goals ahead of long-term ones.
Stop operating season to season and bring the bigger picture into focus.
Most marinas have a tendency to react to yesterday’s problems but top performing marinas keep their focus on the 10-year horizon. Sure, they fix problems when they come up, but they don’t let the little things distract their focus from the big picture.
A solid, long-term plan will help you maintain focus on your goals rather than on any minor setbacks. It will also help keep you organized and on task.
2. Commitment to long-term property health
Nobody wants to pay slip fees at a marina that is outdated and falling apart. Even the best quality facilities require maintenance and periodic refreshment.
Marina owners who take measures to intelligently enhance and improve their facilities on a year-to-year basis effectively safeguard their businesses against the impact of a recession.