The growth in paddlecraft use means there’s an opportunity to engage with an emerging, and quickly growing market segment.
Paddleboarders cruise through the waters of Marina del Rey near Burton Chace Park in California.
If you spend much time at all around the water you’ve likely noticed an increase in the popularity of human powered watercraft – these include row boats, paddle boats, pedal boats, canoes, kayaks, surf skis, standup paddleboards, rowing shells or anything else that is propelled by human power.
Sales for standup paddleboards (SUP) have increased dramatically since 2007 when they were first introduced in the United States. Last year SUP sales were estimated at $15.6 million. Rowing clubs are springing up in cities everywhere that have access to an appropriate body of water and schools across the U.S. are experiencing a dramatic increase in participation in rowing programs. Kayak manufacturers are also reporting a steady rise in sales. Kayaking appeals to a board range of individuals including fishers and divers and is quickly becoming a mainstream recreational activity.